Look up any online job board and you will probably see hundreds of postings for truck driver job openings. Drivers are inundated with job offers on a daily basis, often fielding phone calls from driver recruiters trying to lure them away from their current position.
According to the latest numbers from the Bureau of Labor Statistics, the average age of a truck driver in the U.S. is 55, a fact that is no doubt contributing to the current driver shortage. What happens when these drivers retire? How can transportation companies lure younger drivers to the industry?