Attracting truck drivers to your company and getting them to click the "apply now" button is only the beginning of the hiring process. Motivating drivers to provide the required information quickly and efficiently is the first step in determining if they are qualified to work for you.
In today's world it's all about the driver. Not only do you need to attract more drivers, you need to retain them. And sometimes the latter can be as simple as making their jobs easier. More and more carriers are taking advantage of the high percentage of drivers who have a smartphone or a tablet.
The driver shortage is the number one challenge transportation providers continue to face today. Below are three strategies that your company should consider in an effort to maximize your potential for recruiting and retaining drivers.