Quickly finding and hiring qualified drivers has never been more important. But with so many tasks to complete and data to gather, your recruiters can get overwhelmed. Thankfully, there are tools and strategies you can adopt that will maximize your application flow and streamline the process. The following strategies will help your recruiters work smarter (not harder!).
This established marketing technique can be the driving force for your recruiting process, offering significant ROI and giving you the most bang for your buck. Drip marketing targets the right drivers for your organization through a system of personalized messages (via text, email, etc.) that allows your recruiters to build a relationship with prospective drivers from the first point of contact. Using information gathered through the application process, this technique gives you the power to re-engage with previous employees, candidates who don't respond to phone calls, and unqualified drivers who have recently become qualified. An integrated drip marketing solution will save your recruiters time and increase their productivity by automating the engagement process and keeping your organization at top of mind. This is also an effective driver retention tool that can add a personal touch of communicating with your drivers at regular intervals, on their birthday, anniversary, or other milestone events that your organization tracks.
When a driver is determined to not be a match for your organization, it doesn't have to be the end of your engagement with them. Often these drivers WILL be qualified in the future. As time passes, the driver's status may have changed to make him an eligible candidate. Whatever the reason -- he may have gained more experience, a violation may have dropped off his driving record, or he has reached the required age -- you now have a new potential applicant to consider. An automated solution that tracks upcoming eligibility and allows you to reconnect with drivers is crucial to widening your pool of potential candidates and improving your recruiting process as a whole.
Applicant Tracking System
A recruiter's job can be overwhelming, burdened as they are with a large volume of work while moving candidates as quickly as possible through the qualification and onboarding process. In order to position your company to be a "first responder," an automated applicant tracking system (ATS) is a must. A dynamic, workflow-based ATS will guide your recruiters toward the best applicants and streamline the qualification and onboarding process in a standardized and consistent method EVERY time. Managing the information and documents in a centralized solution will give all of your staff the tools and visibility to move the driver through the process workflow as efficiently and accurately as possible, ensuring the onboarding of a quality driver and the collection of a complete driver qualification file. Even more, this type of solution gives you the tools to track key metrics, identify bottlenecks, and make adjustments to further improve the process – ultimately ensuring your recruiters are more productive and positively impacting your bottom line.
With the average rate of applicants to hired (or activated) being two to five percent, your organization needs to maximize the tools available to make every lead count. The above strategies will position your recruiters for success in bringing on qualified drivers more quickly. To learn more about EBE's driver recruiting and onboarding solutions, visit www.ebeships.com or call 800.447.0612.
EBE is the leading provider of Transportation Specific Content and Process Management Applications. Serving nearly 600 clients, EBE has made a positive impact throughout their organizations in the areas of billing, settlements and accounts payable; recruiting, onboarding, safety, risk and training; carrier management, fleet maintenance and mobile and data capture. Our next generation of workflow solutions allow our clients to work by exception to maximize productivity, control costs, and increase profits across the Enterprise through the use of Automated Decision Support. Our integrated approach positions our clients to maximize their legacy system investments while extending the value of EBE's solution portfolio.